Coastland Bay Insulated Ice Chest

I have quite a few coolers, and am a personal fan of Rtic for their ice retention & budget-friendly prices. Sure, Yeti is 100% a phenomenal cooler, but you get about 95% of the same value at 1/2 - 2/3 the cost with Rtic. That being said, this Coastland Bay Series cooler falls under the same relative quality - I'd say about 75% of what a cooler like Yeti offers at an insanely cheap price. I purchased the 15qt cooler to turn into a live bait cooler, so I was perfectly willing to chance poor quality/insulation, especially after having read some bad reviews, some even claiming that the lid is hollow & not insulated. Well, this is FALSE. I cut a hole in the lid during the making of my livewell for bait and I can prove that it is indeed insulated. The construction is stout and, without any branding, you'd never know it wasn't an Rtic or a Yeti (except for the differently shaped rubber latches). I cannot speak for it's ice retention, as I only use it to keep baitfish cool, but I'd imagine that, given the size, it'd do just fine for half a day or maybe even a full day. This cooler isn't large enough for anything other than a few drinks or a lunch or two, so I wouldn't expect that it needs to retain freezing temps for longer than 10hrs. If you're looking to keep a few days worth of camping meals/beverages around 40 degrees, I'd strongly suggest spending more on an Rtic or something similar but, if you're looking for something to keep a few beers cold while you fish or work, etc., then this is the cooler for you. I'm not sure how they can produce and sell this cooler so cheaply but, if you're looking for a quality rotomolded day-cooler for under;$100, get yourself a Coastland Bay Series.