ASUS ROG X570 Crosshair VIII Hero (Wi-Fi) ATX Motherboard (Open Box)

Purchased this motherboard for a new build. During the process of setting things up initially any action that involved the bios would result in an error code being thrown and several hours of frustration. Eventually, after taking literally everything out, resetting the CMOS a few times, attempting to reflash the bios, etc it would magically start working. Well, it worked until the next time you need to change ANYTHING in the bios. When you did, or if something changed it like installing the M2 drive, the process started over. BIOS reflashing only worked once, the rest of the time it fails. Finally got everything working for a few days and things seemed ok. Then I come home and see a notification that a new BIOS update is available. I like to keep things updated, but was afraid of having to relive this nightmare. Well, I went ahead and sure enough the same thing has happened again. This time it won't work, even after hours of trying everything under the sun. Its a giant paper weight. The code it throws won't even let you get into the BIOS at all. So I decide to contact tech support and figure they will have to send me a new board. Go through all of the steps I had already gone through to prove that I had done them. Nothing works. At this point, even if it started working I think I need a new board. Simply updating the BIOS shouldn't be this incredibly painful. I'm then told after going through all of this that they will get back to me in 48 hours and tell me what they can do to help me. It's clear the board is defective and they admit that. But I have to wait 2 days to find out what my options even are. Let me be clear. It's not 48 hours to get a resolution. Its 48 hours to be told what my options even are. The board is less than one week old. Do business with this company at your own risk. They do NOT care about customers. This is a high end x470 board, the kind of component you expect to work and if something doesn't work for it to be handled quickly and with as little inconvenience to the customer as possible. Instead ASUS can't even figure out what your options even are for 2 days. I've literally NEVER had something like this happen because it seems like a really good way to lose customers. It is literally impossible to even make the argument that they care about the customer. Ironically, Amazon will take the return and make things right. A company that doesn't even make the thing feels more responsibility to it's customers than the company that actually makes the product. Let that sink in for a minute. I can get a replacement from Amazon in 2 days and have 30 days to return the defective product. Or Amazon will issue me a complete refund and I can send the defective product in. ASUS doesn't even contest the fact that the board is defective. They freely admit that it is defective. They just need 48 hours to figure out what the appropriate response should be. That is insane. Everyone at ASUS should be embarassed that their company treats customers this way. Ironically the last company I did business with that had policies like this was MAD CATZ. Google that for a minute. They aren't in business anymore. Get the message ASUS?