MM340 Above Fireplace Pull Down TV Mount

I'll start by saying that I am in management at a very large manufacturing company so am familiar with R&D, design, QC, etc. I also consider myself highly skilled in the trades and have mounted numerous TV mounts in my time.That being said, let me start with the good. The final function is fantastic. Once installed, if done correctly, the way it operates is just as described and I really like the final product over all. It works well, looks good, and is somewhat easy to operate. My smaller wife does have some issues pulling the TV down, but can get it done.The bad. This thing took WAY too long to install and quite honestly for some of the most ridiculous reasons. The longer it took me the more it was obvious that the entire product, from the novel of a manual, to the way the mount is put together is way, WAY too over-engineered. It seems apparent that there was no way they completed any product testing with actual normal, everyday folks on installing this product. It baffles me that they can put so much effort into final function and what seems like very little effort in ensuring installation was not difficult. I mean, they did not even do something as simple as put detents in to hold the mating pieces in a specific spot while you start a bolt in. This causes certain pieces to slide around and become uneven.I also have an issue that the longer vertical support struts that affixes to the back of the TV twists at the bottom past where you bolt it to the VESA holes which means the pull down tabs are turned outwards when looking from the front. I bent them inwards a little bit, but they are still very skewed. At this price, this is unacceptable.It is important to understand that this mount IS UNSAFE to install by yourself. The majority is fine by yourself, but hanging the heaviest piece with the shock against the wall is virtually impossible to get right safely. My wife helped me with this part and it was still a huge pain. Honestly, I see this as a liability. It is heavy, but it is just unwieldy more than anything, slides around, etc.Finally, the instructions. This is another indication that this is over-engineered and there is a disconnect on what the average consumer wants to deal with. I will say they are VERY thorough. They are only confusing a bit because, well, the way it all goes together is pretty complex. However, the instructions are extremely wordy, lots of text. Sure there are images as well, but the sheer amount of "follow-your-own-adventure" style directions really needs to be made more concise and succinct.All that said, if you want a mount that hands above your mantel that you can pull down, well it seems these folks are the only ones that have a product remotely decent enough to handle this need. The price shows that so I can't imagine they have any real need to change anything. When you are the only name in town, we all just get what we get.