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Fitness equipment, in the parlance of formal logic, is a necessary but not sufficient condition for fitness. That is, fitness cannot occur without equipment, but equipment does not guarantee fitness. For that, you need to sweat and try hard and stuff.
We'll be honest with you -- fitness equipment is only a small part of the task of getting fit. Buying some shoes will not get you in good shape. But if you're serious about achieving goals you'll want to pick up the right gear.