Sorry, we can't hang out today because we're going over to Craig's house. Craig is our best friend. NO, HE'S NOT IMAGINARY, HE'S REAL! I DON'T CARE IF HE'S JUST A CONSUMER ELECTRONICS BRAND. HE'S NICE TO ME AND THAT'S ALL THAT MATTERS.
Craigs are often: Uncles, friends of friends, insurance actuaries, and electronic companies.