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TV when it's on. Art when it's off.
Showcase your own style with The Frame. Showcase lifelike art, photos, TV, and movies in stunning 4K resolution on a display with customizable bezels* for endless combinations to customize your décor.
Like a picture frame, but better- Modern Frame Design
Minimalist-inspired and intended to enhance any space, The Frame's profile is redesigned to be slimmer* with a monochromatic back for beauty from every angle.
Style and personalize art- Art Mode
The Frame transforms to art when you're not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality. Built-in sensors* automatically optimize the picture to your environment and turn the screen off when you're away.
A world-class selection at your fingertips- Art Store
Bring world class museums and galleries to your home with a growing library of over 1,400 works from world-renowned institutions.* From iconic classics to modern marvels ands stunning photography, Art Store gives you unlimited access to an ever-broadening range of art.**
Customize to your style- Customizable Bezel
Create the perfect match for your space with two styles of bezel options in multiple colorways. Select the ones that suit your mood and apply in a snap — innovative magnetic application makes it easy to switch things up.
* Customizable bezels sold separately. Available colors and style may vary by size.
* Customizable Bezel compatibility is based on bezel type. Modern type is compatible with the 43"~ 75" range of The Frame TVs, while Beveled type is compatible with 65” and 55” models.
Bring more than a billion colors to life- 100% Color Volume with Quantum Dot
With 100% Color Volume*, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.
Powerful, intelligent 4K processing- Quantum Processor 4K
Samsung's powerful processor takes your viewing experience to the next level, with technology that automatically optimizes both picture and sound for a more immersive experience.
Gorgeous from all sides- Slim Fit Wall Mount
Hang The Frame flush against the wall like real art — even letting you easily adjust the viewing angle or flip it vertically to portrait mode.*
* A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.
* Portrait mode hanging is compatible only with 43” Frame with included Slim Fit Wall Mount.
Shipping Note: Shipping to Alaska, Hawaii, and PO Boxes is not available for this item
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