• WHAT IT IS: This super-potent 15% vitamin C day serum is packed with antioxidants, essential nutrients, and fruit enzymes to firm and improve signs of photoaging.
• WHAT ELSE TO KNOW: C-Firma is designed to be mixed by you before its first use, to maximize the potency of its ingredients while keeping the formula fresh. L-ascorbic and ferulic acids and vitamin E reveal skin’s radiance, as they hydrate & soothe.
• KEY INGREDIENTS: 15% l-ascorbic acid is a potent antioxidant that can improve fine lines, wrinkles, and discoloration while revealing skin’s radiance. 0.5% ferulic acid has antioxidant benefits and protects against UV-generated free radicals.
• HOW TO USE: In the morning, apply one pump to a clean, dry face, neck, chest, and backs of hands, or mix it into your daily Drunk Elephant skincare smoothie. Don’t forget to top it off with sunscreen!
• THE DRUNK ELEPHANT DIFFERENCE: We focus on healthy pH levels, formulations the skin recognizes, small molecular structures that are easily absorbed, and effective active ingredients that support the skin barrier, and we never use the Suspicious 6.
• THE SUSPICIOUS 6: We avoid six categories of ingredients, many of which, research has shown, can be at the root of common skin issues: essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS.

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