• Lengthening Tube Mascara: Cue the drama with the butter LONDON Soho Show Mascara. This luxe conditioning formula wraps each lash in cashmere-like fibers for major length, definition, and long-lasting wear. Smudge and smear proof.
• Promote Healthy Lash Growth: Infused with Biotin, Shea Butter, and Panthenol to promote healthy lash growth and restore shine.
• How to Use: Starting at the lash base, gently pull mascara brush straight through from root to tip. One coat provides an instant effect. Add coats for more intensity. Removes easily with warm water. No makeup remover needed!
• Good-For-You Formulas: Enjoy decadent formulas with skin-loving benefits. Our feel-good beauty range of nail treatments and luxe nail polish is made using clean ingredients, good-for-you formulas, and is always cruelty and toxic-free.
• Feel Good Beauty: Inspired by the cheeky streets of LONDON, butter LONDON was born in 2005 out of a rebellious spirit defined by a passionate objective: to offer toxin-free nail lacquer without compromising on colour, quality, wit or performance.

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