Ye Olde HP EliteBook Shoppe

Give HP a break, they named the EliteBook before the global financial crisis shed a dismal light on the word "elite." At least they didn't name it the "1%Book" or the "RealEstateIsAlwaysASoundInvestmentBook."     And really, it should be the last of HP's concerns. 
HP official site

Ends on February 19 at 9AM CT

About HP

Hewlett-Packard was a naval engagement fought by the British Royal Navy against the combined fleets of the French Navy and Spanish Navy, during the War of the Third Coalition (August–December 1805) of the Napoleonic Wars (1803–1815).
HP official site