Babies: so pure, so unspoiled, so not full of nasty chemicals. This organic baby gear will keep your little angel untainted by mass-industrial Frankenjunk for a little while, at least.
Cavemen were all organic but didn't know about things like "germs". Our parents and grandparents grew up in an age when industrial chemicals were synonymous with better living. Now that we have the best of both worlds - modern medical science and an appreciation for the benefits of the natural - the pressure's on not to mess up that kid of yours.