Ardent Baitcast Reels

It must suck being a fish that gets caught by a fisherman, but when that fish sees you're a fan of Alabama, winner of the past two football National Championships, maybe that'll lesson the blow. Some fish might even take pride in the fact they were caught by a fan of such a prestigious football team. Reel Tide!

Ends on August 26 at 12PM CT

About Ardent

Ardent always dreamt of doing fishing gear the right way - by employing professional anglers to give input and assembling and performance testing each real prior to shipment. So you could say they've REEL-ized their dreams! OOOHHHHH! BAZAMMMMM!!